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How to Write a Good Advertisement ebook
How to Write a Good Advertisement ebook

How to Write a Good Advertisement. Victor O. Schwab

How to Write a Good Advertisement


How.to.Write.a.Good.Advertisement.pdf
ISBN: 9781626549623 | 246 pages | 7 Mb


Download How to Write a Good Advertisement



How to Write a Good Advertisement Victor O. Schwab
Publisher: Echo Point Books & Media



Schwab wrote the seminal work "How to write a good advertisement" (Amazon). Jan 7, 2014 - How to write a good Google Adwords advert. Republished many times, the work is a classic of logic and commonsense. If you are lucky enough to write a good advertisement, repeat it until it stops selling. It is not designed to please copywriters, art directors, agency presidents, or even clients. Sep 28, 2011 - If your company has opted for external recruitment, the most commonly used is the recruitment announcement. Its main purpose is not to entertain, win awards, or shout at the readers, “I am an ad. Mar 26, 2014 - Even earlier, in 1942, Victor O. Give the searcher an advert that says “I understand what you want. Jul 1, 2011 - You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret.” “Repeat your winners. Feb 1, 2001 - Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. Jan 7, 2014 - It is not creative for the sake of being creative.

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